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As the Spanish people tend to attach more importance to their celebrations for Three Kings Day on January 6th (as opposed to Christmas on 25th December), the traditional ´New Year´ sales in the stores in Spain usually start on 7th January.

However, this year is different. Normally in Spain, whilst stores are allowed to have ´promotions´ at any time, they are only legally allowed to use the term ´rebajas´ or ´sales´ during dates that are specified by the government.
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