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It´s January 7th, and I can report that the sales have officially started. At 11am this morning, I can testify that Zara in Marbella´s main shopping mall, La Cañada, was being torn apart by frantic bargain-hunters, and queues were stretching down the aisles of most shops.
Who can blame them with discounts of up to 60%?
In fact, in one shop, I witnessed quite an ugly example of queue jumping – the offender, a man in his 50s was told in no uncertain terms of the error of his ways by an elderly lady further back in the queue – it would have been comical had they not been so stressed.
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As the Spanish people tend to attach more importance to their celebrations for Three Kings Day on January 6th (as opposed to Christmas on 25th December), the traditional ´New Year´ sales in the stores in Spain usually start on 7th January.
However, this year is different. Normally in Spain, whilst stores are allowed to have ´promotions´ at any time, they are only legally allowed to use the term ´rebajas´ or ´sales´ during dates that are specified by the government.
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