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Those of you who are already familiar with Puerto Banus will probably already know of the frontline Italian restaurant, Picasso. Serving a variety of pizzas, pasta dishes, salads and meat, this restaurant has been a thriving presence in Puerto Banus for several years.
Here we are in February, traditionally the quietest time for Costa del Sol tourism, and if you took a stroll around Puerto Banus at the weekend, you would have seen most restaurants struggling to attract diners through their doors – in fact, I noticed a few that were absolutely empty.
However, as soon as you get to Picasso, the first thing that you notice is the queue to get in, and the fact that the place seems to be buzzing with people. A well-informed source once told me the number of covers that Picasso managed during the course of a single day during the summer months, and the figure was startling. Indeed, if you were to walk past Picasso right now, I guarantee it would be busy!
So why is this one restaurant seemingly so successful whilst neighbouring businesses are going to the wall?
I can say one thing – the food isn´t anything special. I dined there once to see what the fuss was about, and thought I heard a chorus of microwaves pinging in the kitchen. Indeed, my plate of pasta looked like it needed waking from the dead! I´m not saying it´s in need of a visit from Gordon Ramsay, but I guess Picassso must trade on something else to attract these hordes of people.
For sure, the location is fantastic – right at the front of the marina, and next to several designer boutiques. It´s family-friendly and offers sensible pricing in an area that traditionally does things to excess. Yet, I´m still amazed at its continued success.
I think the biggest factor is a very clever front-of-house policy. There always seems to be a queue, and the restaurant always looks packed. Yet on closer inspection, you will see that most of the occupied tables are located to the front of the dining area. Like most of us, when you see a busy restaurant (and particularly a 10 minute queue to get in), something compels you to give it a go. After all, if it´s that busy, it must be good!
Perosnally, I´m not so sure, but why not give it a go yourself next time you are on holiday in Puerto Banus?
commentsTC
said
Ha Ha!! I know the one you mean. I was down there last week, and true to form, it was busy like you say. I braved a calzone and it was ok…once i could find the filling!! A few new restaurants down there now as well. Blinking cold though - what´s happened to your weather?!
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